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Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off

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Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off (August 13, 2008 TechCrunch)

Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.
He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent).

It is forecast that the online advertisement expense will expand greatly according to Lehman Brothers Holdings.

Especially, it is forecast that it is a field where the video advertisement grows up most, and the online video advertisement expense will expand greatly.

It seems to have to make efforts to video in the future.

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Written by weblibraryjpn

August 14, 2008 at 12:33 am

Posted in internet bussiness

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