Technorati Acquires AdEngage Advertising Network
Originally uploaded by Nikita Kashner
Technorati Acquires AdEngage Advertising Network(October 15, 2008 TechCrunch)
San Francisco based Technorati has acquired AdEngage , a twelve person advertising network based in Los Angeles, in an all stock transaction. The AdEngage platform will remain a free standing, branded service, and Technorati will also launch a version of the platform under its new Technorati Media brand. The size of the transaction is not being disclosed.
This follows Technorati’s August acquisition of BlogCritics, a network of blog content.
The blog network seems to have expanded.
There are two choices in a small blog.
One enters the subsidiary on a big blog network.
Another one holds out as an independent blog.