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Matsushita Changes the Name of the Company to Panasonic to Become a Global Company.

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Originally uploaded by mafik66

Matsushita changed the name of the company to Panasonic to become a world company.

The brand name is important for aiming at the global company.

The brand named Sony and Samsung passes in not only Japan and Asia but also Worlds.

However, because the brand had divided into three brands named Panasonic, National and Matsushita, the brand value had been distributed up to now.

It is an aim to concentrate the brand value on the “Panasonic” brand by this company name change.

How does Panasonic in the future move aiming at the world?

And, how much effect does having adjusted the brand name to one several years later bring?

It is very interesting.


Written by weblibraryjpn

September 27, 2008 at 8:26 am

Posted in Bussiness, Japan

Tagged with , , , , ,

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