Weblibraryjpn’s Weblog

This blog is a blog that introduces news (SEO,SMO,web2.0,health,beauty,healthy food,etc) in Japan.

Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle

leave a comment »

Microsoft Live Search Cashback

Originally uploaded by News For Time Travelers

Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle(August 28, 2008 TechCrunch)

After Live Cashback launched in May, Microsoft saw an initial one-month boost in its share of the U.S. search market (from 8.5 percent in May to 9.2 percent in June). But in July, its share slipped again down to 8.9 percent, according to comScore. Although we only have two months of full data (June and July) since launch to evaluate, it doesn’t look like Cashback is having any effect.

It is difficult to say at the current stage that Live Cashback program has succeeded though it is not possible to judge at a period of two months only.

It seems not to be able to buy the person who searches it with money.

How can Microsoft expand the share in the search field?

Bookmark and Share

Advertisements

Written by weblibraryjpn

September 2, 2008 at 11:07 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: