If Amazon Really Wants To Get Serious About The Kindle…
Originally uploaded by jurvetson
If Amazon Really Wants To Get Serious About The Kindle… (August 26, 2008 TechCrunch)
Imagine if Amazon launched a licensing program that gave hardware manufacturers the ability to build Kindle clones, along with an incentive to sell them at near-zero margins. Amazon would give those manufacturers access to the core Kindle hardware specs (there’s no real magic there anyway) and the right to call it a Kindle device so long as they also put the core Kindle software on the device. That software links the device to Amazon’s store, meaning downloads revenue flows through Amazon.
Amazon would then share a percentage of net margin generated from downloads with the hardware manufacturers.
This is an interesting idea.
If a lot of hardware manufacturers enter, Kindle is sure to be paid attention more, and to become the one that the design was refined.
A lot of people will buy Kindle, and software be bought if it does so.
The extra payoff is sure to be brought by Amazon.
There is no extension like iPhone on the character of the product (E book) though present Kindle is a similar business model to iPhone.
Apple might put this idea on the agenda once when thinking about the future though Kindle seems to be selling well now.