How Disney Mobile Is Succeeding In Japan
Originally uploaded by sekihan
How Disney Mobile Is Succeeding In Japan (After Failing In the U.S.) (August 22, 2008 TechCrunch)
The brand value of the Disney brand is very high in Japan.
I think that Disney Mobile has succeeded in Japan now because there are value of the Disney brand and a synergy effect of PR power of Softbank.
Why did Disney Mobile fail in the United States?
I want to know the failing reason.