Japan’s Mixi: A Social Network As A Purely Local Phenomenon
ソーシャル・ネットワーキングサイト [mixi(ミクシィ)]
Originally uploaded by YURIoOME
It introduces it because there was an interesting article. The main content of the article is as follows.
- Why has mixi that is SNS of Japan succeeded?
- What is the feature of the business model of mixi?
Moreover, it introduces the reason why it is difficult for SNS of Europe and America to enter in Japan.
Japan’s Mixi: A Social Network As A Purely Local Phenomenon(July 20, 2008 TechCrunch)
Japan’s biggest social network is called Mixi , launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15 million members. The site ranks sixth on Alexa Japan and racks up over 14 billion page views monthly. Google Trends for Websites shows the Japan-focused service attracts more visitors than Bebo on a worldwide basis.
If the foreign firm learns mixi, the method of accepting the foreign firm to a Japanese market might be understood.


[...] Japan’s Mixi: A Social Network As A Purely Local PhenomenonJapan’s biggest social network is called Mixi , launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15 million members. The site ranks sixth on Alexa Japan and … [...]
Japan » Japan’s Mixi: A Social Network As A Purely Local Phenomenon
August 8, 2008 at 7:17 pm
[...] Japan’s Mixi: A Social Network As A Purely Local PhenomenonJapan’s biggest social network is called Mixi , launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15 million members. The site ranks sixth on Alexa Japan and … [...]
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August 8, 2008 at 8:17 pm